We shape what search says about you.
Every line of a search result is decided by work someone can do. DS Search has done that work for local businesses, national brands and healthcare specialists since 2009.
Google, Maps and AI answersUK and USRun by Darren Spree
Anxiety & Depression Therapy | Licensed Therapists Near YouTitle matches intentOn-page SEO
Evidence-based therapy with licensed clinicians. In person and online, most insurance accepted. Book a free 15-minute consultation.Snippet earns the clickContent
Our cliniciansInsuranceBook a consultation
Three kinds of search. One team that knows each.
Someone searching for a roofer, a product and a therapist wants different things, and Google answers each differently. Pick the one that looks like your customers.
Win the map, not just the results page.
For trades and service businesses, the work is the Maps pack and Google Business Profile. We make your profile, reviews, service-area pages and citations tell Google the same clear story, so you're the obvious choice nearby.
- Google Business Profile optimisation and posting
- Service-area and location pages that rank
- Reviews, citations and NAP consistency
- Rank-grid tracking across your patch
Be the answer across the whole country.
For e-commerce, professional services and multi-location brands, national rankings come from topical authority, technical scale and links from sites that matter. We build all three, measured in qualified traffic and sales, not vanity keywords.
- Site architecture and topic clusters
- Technical SEO at scale: crawl, speed, schema
- Link building and digital PR
- E-commerce category and product SEO
18ct Gold Rope Chains | Solid Gold, Free UK DeliveryCategory page outranks marketplacesArchitecture
Solid 18ct gold rope chains in 2mm to 6mm, hallmarked and handmade. Free insured delivery and 30-day returns.
Rope chainsCuban linksSize guideReviewsSitelinksTopic clusters + internal links
Trusted before the first appointment.
Google holds health content to a higher standard, and so do patients. For clinics, therapists, dental practices and treatment centres in the UK and US, we build visibility on clinical credibility: reviewed content, practitioner profiles and claims you can stand behind.
- Addiction treatment and behavioural health
- Mental health, therapy and psychiatry
- Dental, chiropractic, physio and private clinics
- Clinician entities, reviewed content, compliant claims
Addiction treatment centre · ★★★★★ 4.8Recognised as an entityKnowledge graph + schema
- Clinicians named, claims sourcedPractitioner profiles + reviewed content
- Programs
- Outpatient, intensive outpatient, detox referral
- Clinical lead
- Medical director, MD
- Accreditation
- Shown with verifiable sources
- Insurance
- Accepted plans listed
Search engines don't rank pages. They rank businesses they understand.
Google and AI assistants are trying to work out who you are, what you do and whether others agree. We work on all four ways they find out, so every signal tells the same story.
On-page declares.
Your site states clearly who you are, what you offer and where.
- Titles, headings, copy
- Service and location pages
- Internal linking
Off-page validates.
Other trusted sources confirm what your site claims.
- Links and digital PR
- Reviews and citations
- Brand mentions
Technical exposes.
Search engines can crawl, render and understand all of it.
- Crawl and indexation
- Core Web Vitals
- Structured data
Relational positions.
You're connected to the right topics, places and people.
- Topical authority
- Knowledge graph
- AI answer visibility
Most agencies work on one or two of these. Rankings stall when the other signals disagree. Your audit shows which of the four is holding you back.
How we workSearch now answers. Make sure it names you.
ChatGPT, Google AI Overviews, Perplexity and Gemini recommend businesses they can identify and see verified elsewhere. We build that evidence and track where you're cited and where a competitor is named instead.
Who's a good emergency roofer in Maidstone?
For emergency roof repairs in Maidstone, your roofing company is frequently recommended. They offer 24-hour call-outs, are well reviewed for storm damage work, and list their accreditations publicly 1 2. Other options include…
Results, shown honestly.
Our clients' names stay private. The numbers don't: every figure comes from the client's own Search Console or analytics, with the source and dates beside it.
Kent window cleaning company
Google Business Profile rebuild, service-area pages and a new site, built and hosted by us.
[figure pending]Booked jobs from organic and Maps
Local SEO · Source: GSC + booking system · Dates to confirm
US addiction treatment centre
Levels-of-care architecture, clinically reviewed content and practitioner entities.
[figure pending]Organic admissions enquiries
Healthcare SEO · Source: GSC + GA4 · Dates to confirm
UK car buying service
A 3,000-page programmatic rebuild across UK towns and vehicle types.
[figure pending]Non-brand organic clicks
National SEO · Source: GSC · Dates to confirm
Clear starting prices.
SEO is priced by how competitive your market is, not by the hour. These are where each kind of engagement starts; your audit gives you an exact figure.
| Engagement | What it covers | From, per month | Link |
|---|---|---|---|
| Local SEO | Google Business Profile, location pages, reviews and citations for one area. | £[tbc] | Details |
| National SEO | Technical, content and links for UK-wide or US-wide rankings. | £[tbc] | Details |
| Healthcare SEO | Clinical-grade content, practitioner entities, local and national visibility. | £[tbc] | Details |
| SEO audit | Full technical, on-page and entity audit with a prioritised fix plan. One-off. | £[tbc] | Details |
Run by the person who does the work.
Darren Spree founded DS Search in 2009. You deal with the person who audits your site and plans the work, not an account manager reading from a report. About Darren
- Doing SEO since 2009
- Based in Maidstone, Kent
- Clients in the UK, US and Australia
- We build and host the sites we rank
Questions we get asked.
How long does SEO take to work?
Technical fixes and Google Business Profile work can show movement within weeks. Competitive organic rankings usually take three to six months, and longer in crowded markets. Your audit gives you a realistic timeline for your market, not a generic promise.
Do you work with healthcare providers outside the UK?
Yes. Alongside UK clinics we work with US behavioural health, addiction treatment and mental health providers. Healthcare search is held to a higher standard (Google treats it as "your money or your life" content), so we handle clinical review, practitioner profiles and careful claims as standard.
What is included in the free SEO audit?
We look at how search engines see your business: crawl and indexation, page-level optimisation, Google Business Profile, how consistently your business is described across the web, links, and whether AI assistants mention you. You get a prioritised list of fixes and keep it whether or not you work with us.
Can you help us appear in ChatGPT and Google AI Overviews?
Yes. AI assistants recommend businesses they can identify confidently and see validated by other sources. That is the same entity work that drives modern SEO, so it is built into every campaign. We also track where you are and are not being cited.
Do you build websites as well?
Yes. We design, build and host fast, SEO-first websites, so the people fixing your rankings also control the code. It means no waiting on a separate developer for technical changes.
See what search sees.
Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.
- Technical, on-page, local and entity checks
- AI answer visibility for your core services
- A prioritised fix list you keep, whatever you decide